
If you’re looking to grow your podcast audience, where you rank in the iTunes podcast directory matters. The largest and most engaged podcast audience exists on iTunes. This is also useful when you to add call-to-action (CTA) during your podcast. A nice little tool for this on WordPress is Pretty Link Lite (free). Create 301 redirects in your own site.This makes calls-to-action a challenging task for podcasters. Most people are doing something else when they listen to a podcast. 3) Use Vanity URLsĭuring the course of your podcast you’re going to reference things: This can take the form of long intro monologues (mistake I’ve made) or unnecessarily long intro music (mistake I’ve made). The worst thing you can do is make your audience wait for the content. James Altucher, of The James Altucher Show, doesn’t even use an intro. If I have a guest on the episode it will always be from the guest. That way the audience gets a feel for the conversation their about to listen to. What I try to do is pull out one engaging thought from the podcast.
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You need to hook your audience early or they will not stick around for the body of your content. Podcast listeners are no different than website visitors. Your podcast audience will forgive almost any mistake, except for bad audio. Put some time, effort and a little bit of loot into your audio quality.
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So I cracked the wallet and purchased three pieces of equipment: No one takes a podcast with poor audio quality seriously. However, it didn’t take me long to realize podcasting was going to be a long-term content marketing tactic for my brand. My early podcast growth numbers struggled as you would assume. I could have used a telegraph machine and audio quality would have been better.

It was the cheapest microphone on the rack. My first microphone I bought for $15 at RadioShack. There is no quicker way to lost listeners than poor audio. SEE ALSO: Boring Questions, Boring Podcast: How the Best Interviewers Stand Out 1) Buy a Pop Filter But I can promise you this, the Content Warfare Podcast is battle-tested. My suggestions below will not work for everyone. If you’re starting a podcast today, don’t make the same mistakes I did at the beginning.
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Starting a podcast is exhilarating.Īfter more than 300 podcast episodes I’m just finally starting to get a handle on how to do it well. I come from the school of thought where you publish first… edit, refine and focus second.īut hit publish. When starting a podcast, you don’t have to be perfect, but you must be authentic. Listeners can smell the stink of inauthenticity a mile away. That’s why podcasts build such a ravenous following. Lot’s of people pay to have “Umms and Ahhhs” taken out of their show.īut there is nothing wrong with producing clean audio.
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Podcasting opens a window into the soul of a creator. We have a relationship, even if I’ve never met the person before. More than anything I’ve ever written, when people approach me at speaking events it’s because of the podcast.
